We plan it.
We activate it.
We prove it.
Category strategy, shopper activation and evidence-led recommendations for FMCG and Tech brands — built to win at the point of purchase without eroding price.
Shopper and path-to-purchase insight,
turned into a category we can win.
Promotional mechanics built to earn the sale, not buy it.
The proof — and the next move.
Shopper and path-to-purchase insight, turned into a category we can win.
Promotional mechanics built to earn the sale, not buy it.
The proof — and the next move.
With moments to connect and seconds to convert, you can’t rush the thinking. But under deadline pressure, brands juggling channels, tactics and touchpoints too often default to a scatter-gun approach. We don’t.
Whether we’re building a category vision, designing the activation that delivers it, or proving what worked, we ask the right questions of the business, the brand and the data — in the right order, before we act.
That means strategy and activation aren’t separate exercises. They’re connected by a clear commercial objective from the outset, with results measured against evidence.
For more than 20 years, we’ve brought together expert thinking, marketing science and practical experience to help brands make better decisions, activate with purpose and deliver measurable commercial results.
Our Work
Promotional mechanics, experiences and activation built to earn the sale — not simply buy it.
The same behaviour-change thinking we apply at the shelf, we also apply to distributed workforces — reps, installers, retail staff — turning them into engaged brand advocates.
We’re particularly interested in working with FMCG and retail businesses facing a difficult question:
How do we grow without simply spending more to do it?
If that’s a question you’re wrestling with, we’d be happy to talk.
ian@wearebluechip.co.uk